A Must Read For Anyone Trying To Significantly Grow Online

BECOMING AN ONLINE SUPERSTAR

Shooting for the stars

We all want our brand to achieve celebrity status but achieving such glory can be near impossible when overlooking why people are on the platform in the first place.

Hide and seek just got a lot more complicated…

Traditionally brands sought out customers. Now, customers seek out brands. People don’t just want your product, they want a customer experience to remember.

In our experience we have been able to increase our client’s Followings from zero likes and zero follows to over 15,000 follows in only three months.

What benefits are you selling that is going to change my life?

– What all your customers are asking today

 

GIVE EM’ WHAT THEY CAME FOR

Entertain me

Satisfy your audience’s content crave. According to a study done by the Collective Bias, an Effie award winning marketing agency, “While shopping at a store, 60% consumers have been influenced by a social media post or a blog review.” This shows how crucial is it to produce content that sways the opinions in your favor. Here are a few ways to do this.

Hola…bonjour….ciao…hey

Think of each platform as its own country with its own unique culture and language. The residents of this country will not understand or engage with an obviously foreign entity. For example, what would do better on Instagram? A low quality, text based, image or a vibrant and eye capturing photo of someone using and enjoying your product? The latter option would. As with any other language, it takes time to learn; however, taking time to learn this language and culture will only be ROI positive.

We’re all in this together

Your audience wants to be part of something special. Two of my favorite ways to create this unique atmosphere are influencer marketing and community management. Learn more about these powerful tactics here.

Pleasure doing business with you…

If you know of a brand that complements your brand (Like a hotdog and ketchup), you can form a mutually beneficial partnership with them by promoting each others products. Make sure, just as you would a human influencer, that your partner brand has high engagement and a following that consists of your target audience.

Come one come all

Some brands treat their influencers so well that they literally have applications lining up to become an influencer for them. Brands, like GymShark, are notorious for this– and they dominate their industry. Hold an event that an influencer for your brand would love to attend (offer your product and unique customer experience) and create a long-lasting and genuine relationship with them that they are proud to be a part of. Keep expanding and improving your influencer network.

Watch This…

I had the pleasure of meeting with DC food influencer, Danny Kim, to discuss the previous five points. Danny’s high engagement and influencer status reflect the precise execution of the previous five principles.

To watch Danny and I talk more about these five principles, click here.

Have you ever struggled to grow your audience on Instagram at the pace you wanted to? We all want our brand to achieve celebrity status but achieving such glory can be near impossible when overlooking why people are on the platform in the first place.

Traditionally brands sought out customers. Now, customers seek out brands. What does this mean for you? People don’t just want your product, they want a customer experience to remember. There should be just as much weight put on how much time is spent developing your product as there is on creating a brand message that conveys the emotional and life changing benefit that your product provides.

In our experience we have been able to increase our client’s Followings from zero likes and zero follows to over 15,000 follows in only three months.

Here are five key ways to help you engage your current followers and attract new ones.

1.Content is king – Context is Queen and Delivery is Your Soldiers

According to a study done by the Collective Bias, an Effie award winning marketing agency, “While shopping at a store, 60% consumers have been influenced by a social media post or a blog review.” This shows how crucial is it to produce content that sways the opinions in your favor.

A few types of content that will satisfy your followers’ content crave are: user generated content, video, stories, imagery.

User generated Content (UGC)

This is content that is submitted by users. Primarily, it’s effective because it: shows users that you are genuinely interested in their lives; creates a customer centric customer experience which means a thread of content that showcases people enjoying your product. This method has demonstrated success to the point where some brands, like GoPro and Redbull, solely post this type of content– and are extremely successful through their efforts.

Video

A well produced video yet authentic and real it pleases the brain. Creating short-films around your brand tend to be engaged with more and are more compelling to share. It’s important to put a valiant effort into production quality since a poorly produced video may send the wrong message to your audience. Get creative and if you’re serious enough about consistently producing rich media it may be smart to hire a videographer/editor. Video in today’s digital age is ROI positive. Keep in the mind the best practice of social media videos.

Stories

Instagram “stories” can be valuable when used correctly because; it gives your audience more content that one or two standard posts per day; has creative polling tools helpful for conducting surveys; can be just as engaging as a standard post.

Imagery

“Instagram is a picture book.” When posting images to Instagram it’s vital to post artsy and creative images of real things like: people, landscape, architecture, animals. Brands who choose to overlook this and post low quality and non-creative images will be passed up by brands who make this factor a priority.

2.Speak the Language of the Audience

Think of Instagram as its own country with its own unique culture and language. The residents of this country will not understand or engage with an obviously foreign entity. For example, what would do better? A low quality, text based, image or a vibrant and eye capturing photo of someone using and enjoying your product? As with any other language, it takes time to learn; however, taking time to learn this language and culture will only be ROI positive.

3.Create a community

Your audience wants to be part of something special. Two of my favorite ways to create this unique atmosphere are influencer marketing and community management.

1- Influencers

TapInfluence, the California cloud based influencer marketing software, says, “Influencer marketing generates 11x more ROI than traditional forms of marketing.”

Think about it, you are much more likely to purchase a product that your best friend told you about. Find people on Instagram that have a large following consisting of your target audience and have high engagement rate. Then, reach out to these people and offer things like money or free product for them to post about you and recommend you on their Instagram accounts. Keep track of their performance by opening up a coupon code for them and get rid of under performing influencers.

2- Community Management

Start the conversation. It’s vital to your brands survival that you are doing things like liking, commenting, and sharing others people’s content. Just like you want people to do to yours. Appearing in other people’s feed sparks interest and curiosity. It’s called Social – media for the reason, don’t forget the social part.

4.Partnerships (cross-promotions)

If you know of a brand that complements your brand (Like a hotdog and ketchup), you can form a mutually beneficial relationship with them by promoting each others products. Make sure, just as you would a human influencer, that your partner brand has high engagement and a following that consists of your target audience.

5.Hold Influencer Events

Some brands treat their influencers so well that they literally have applications lining up to become an influencer for them. Brands, like GymShark, are notorious for this– and they dominate their industry. Hold an event that an influencer for your brand would love to attend (offer your product and unique customer experience) and create a long-lasting and genuine relationship with them that they are proud to be a part of. Keep expanding and improving your influencer network.

I had the pleasure of meeting with DC food influencer, Danny Kim, to discuss the previous five points. Danny’s high engagement and influencer status reflect the precise execution of the previous five principles.

To watch Danny and I talk about these five principles, click here.

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