5 Tips to Increase Snapchat Followers NOW!

1) Promote Yourself: While asking strangers to find your silly name or brand name on Snapchat isn’t exactly ideal, asking them to simply scan a code definitely is. Snapchat has a unique QR code for each user and the option to share your username with people, it’s much easier to grow your following – print it on your marketing collateral. You need to post your code everywhere, this means Twitter, Instagram, Facebook, you can even add your Snapchat code to your email signature. With a decent amount of loyal followers, you can grow your Snapchat followers by leading the way!  Aside from sharing your code, and having friends and other people share your username, you can also add people simply by adding people through your address book once you allow Snapchat to gain access to it.

2) CONTENT.CONTENT.CONTENT: It’s not enough to merely drive followers by aggressively marketing yourself, you need authentic real and not stage content to back you up. Remember these five E’s when you snap: Entertain, Elevate, Educate, and Empower your audience. Since most rarely achieve any of these with their stories, stand out by taking advantage of Snapchat’s platform to give your viewers raw content to stick around for. If you travel often, show people landscape, architecture, and nightlife, how your business operates. (Limit those selfies).

Entertain: The main reason why people use Snapchat is to be entertained. Whether they’re checking in during rush-hour traffic or just curious to see what everyone’s been up to, the most successful snaps are the ones that entertain. When you focus on making your Snapchat funny and involved, people will appreciate your content more. Make people laugh! If you’ve done it in real life, you can do it on Snapchat. Remember most people watch on silent and they keep tapping. 

Elevate: (DJKhaled snaps) Raise people up, empower others, that is the beauty of human connection and there’s no reason that shouldn’t be the case with your Snapchat stories. Seek to inspire others in all ways possible, especially with social media! These days we keep up with each other’s lives more often from Snapchat stories than a phone call, so elevate people by inspiring them by snapping things that make you happy and that you know will put a smile on someone’s phase.

Educate: Everyone is a know-it-all about something. If you love fitness and know a lot about it, share your amazing recipe for a smoothie, or your 15 minute workout regime and give a brief summary on how great you feel after drinking it and performing your awesome 15 minute work-out. Help people grow, and do it by using a medium most people will actually see – TherealDrmiami or realdocdc are showcasing plastic survey procedures and building relationship that way.

Empower: Snapchat is the perfect medium to share your passions with others and be a motivating force DjKhaled is the best at it. By consistently putting out the same message with your followers, you can empower them. We all have days where we simply just don’t feel “it,” and it’s on those days that we find ourselves browsing on social media to get our minds off whatever is bothering us, or simply to lighten up a dull day. This is your chance to step in and be a person who empowers others, especially in their moments. So think about what your best friend tells you to get you going when you’re stuck in a rut, and share those messages with others.

3) Get Innovative: Now that you know the importance of creating raw quality content, try to find ways to be more innovative. For example, for my Independence day Snapchat story, I created a stop motion video a wooden cut board and fruits. For animated stories like this one, simple backgrounds like this wooden cut board and good lighting works best, remember authentic and real is key!

4) Consistency: Like any social media outlet, you need to post consistently to keep the relationship. Once you have followers who are loyal to your content, you need to keep them engaged on a regular basis. There’s no reason why you shouldn’t be able to set aside a few minutes everyday to cultivate interesting content for a story. The best part? You can do it from anywhere, anytime, so no excuses even use snapchat newly added memory where you can recall an old snap.

5) Have a brand and Make Friends: Finally, you’ve heavily advertised your Snapchat and committed to creating high quality innovative content, but how do you keep ’em coming? Make yourself known for a couple of things. Example: I snap about marketing, healthy habits and cooking!  When your story grabs someone’s attention and they chat with you, politely ask them to share your story. If your stuff is good, there’s a high chance their friends will add you. You don’t want to be aggressive with marketing yourself but you don’t want to be passive either. You’d be surprised how supportive the online community is. We all want to get there and we need each other to do it, so don’t be afraid to ask, and then ask a little more!

The 2 New Rules Your Consulting Firm Needs To Harness the Power of Social Media

Social media is constantly keeping you and your audiences busy, it’s the escape for all of us…although keeping audiences engaged is a whole other challenge. How can your company create effective social media channels without spreading yourself too thin or losing bulk portions of your audience? The answer is being implemented by some of the biggest companies in the world right now.

The concept of the “effective channel” is based in creating valuable content for a company’s audience based on their specific interest. Especially with millennials, they don’t want to be sold to – they want to be educated and entertained. A recent Gallup Report shows that 87% of millennials find development more important than a job. With so many diverse interests and backgrounds, it becomes a wonder how anybody can find their niche in development. However, the power behind effective marketing is a lot simpler than you may think. The idea can be broken into two simple rules.

#1: Limit yourself to two types of social media channels: interest-based & geographic. Period.

At the end of the day, this is the litmus test that will determine if your content is effective. The audience needs to be able to find the value in a social media channel before subscribing to it. Keeping your company limited to these two types of channels will both keep them engaged and coming back for more content. It also works perfectly on your company’s end of things as well. Having organized, interest-based specific content (articles, blogs, videos, infographics, etc.) will make it easier to delegate jobs, schedule tailored, posts, and create that perfect niche group that is essential to keep an audience coming back for more.

As said before, this is already being done by companies you subscribe to without you even knowing it. Take Accenture’s LinkedIn page, for example, which has a flurry of specific, yet extremely organized channels. Their approach has been largely effective. Viewers of one channel can easily make the transition to another. Geographic channels can subscribe based on that commonality and then introduced to more specific content, leading them to the topical channels. Granted, there’s a few more metrics involved in this, but the beauty of this model is that you get to determine what those metrics are and how they will be most effective for your audience. This is a similar approach we’re continually adopting at Gallup, driving a social media strategy based on content and creating niche based channels, such as education, to provide the most value to a specific viewer. The challenge that remains, however, it continually creating reliable and valuable content for the users of these channels and reconnecting that content to the business objective.

#2: Never be afraid to condense low performing channels to broaden horizons.

Social media marketing is an ever fluid game. Being one, it’s natural that channels won’t latch on to as many viewers as one would hope for. The most successful companies are the ones that are taking in these metrics, analyzing them, and actually condensing those channels with commonalities into general platforms to redistribute users.

One of the most successful companies that were able to implement this is McKinsey Consulting Group, which lays out their LinkedIn channels into 4 concise, yet dynamic categories.

McKinsey’s model goes even further, as their condensing approach has combined topical channels into what we’ll call: consumer-variation channels. Here we see Digital McKinsey, for the average consumer, McKinsey Analytics, for someone looking for more advanced materials, and McKinsey New Ventures, which is specifically tailored for businesses.

           However, it’s important to remember this: if you’re condensing your audience, it’s important to have the end goal in mind of retargeting audiences through paid channels. Even though there are condensed channels, targeting tools must be implemented to redistribute your audience through paid media. At Gallup, we adopted this model by breaking down channels using the condensed model, but then using paid advertising to redistribute users and creating new value for them. If there’s one thing to take away, it’s this: paid media will let you drive your audience to a new interest-based channel. Let’s face it, nobody’s going to the home page, they’re going to where the content is most appealing to them, which is the news feed.

 Consending is a means to the end, not the end itself.

Following these two rules can lead to a range of affects: interest-based specific content, and most importantly, devoted users that your company can develop a personal relationship with. It’s not just about broadcasting, it’s using this relationship to keep them a part of the conversation, asking questions, responding to comments, etc. The new prosumer, the new user that is constantly both producing and consuming, is looking for value, not job placement. It comes down to education, about value, and about bringing development into the relationship. It’s this relationship that draws the line between those that fail to keep their viewers engaged, and those that keep them coming back for more.

What’s your thought? Drop me a note #Socialmedia

 

5 Checklist Items to Increase your Website Leads Generation

Your website is a critical component in your overall marketing strategy. Your ideal website must be both easy to follow and convincing, while supporting the overall brand message.

1. A concise and easy to comprehend catchphrase/tagline (3 seconds rule)

Before you create your catchphrase/tagline, you need to think hard about the message of your brand. Your brand message should highlight your expertise and appeal directly to your customers.  For example, if you’re a handyman, you can repair anything, anytime, and at a very reasonable cost. If you’re a tutor, you help students achieve more than they ever thought possible.

Avoid the curse of knowledge!

You only have three seconds to make your pitch to potential customers, so it’s critical that your catchphrase/tagline is easy to follow and impressionable. Don’t bog down a potential customer with too much product information or a lengthy story of why you started the business. Your catchphrase/tagline (if there is one) can get lost in the clutter. Try focusing on clear and concise language that you can build your digital brand around. For example, “you’ll be amazed by your child’s improvement.”

Here are other examples:

  1. We clean gutters
  2. Your lawn will look perfect
  3. Get fit with a personal trainer
  4. Let us cater your special occasion
  5. Lease an apartment within walking distance of work

2. Group your products/services into two or three categories

It’s important to have an aesthetically pleasing and well-written website, but you make your money with a clear call to action. The call to action is how you close your sale. Your customer should not have to spend valuable time trying to figure out how to contact you. Simply put, if a customer can’t find a clear way to set up an appointment, or to get a quote, they move on to someone else’s site.

3. Include a clear call to ACTION

It’s important to have an aesthetically pleasing and well written website, but you make your money with a clear call to action. The call to action is how you close your sale. Your customer should not have to spend valuable time trying to figure out how to contact you. Simply put, if a customer can’t find a clear way to set up an appointment, or to get a quote, they move on to someone else’s site.

Utilize your primary revenue stream

The clear call to the sale on your website should be an option to make a selection from your primary revenue stream. Use phrases like, “Place an order,” “Get a Quote,” “Buy Now,” or “Schedule an Appointment” (If your primary revenue stream requires a meeting). This option should be to press that appears on an easy to press an easy to press button that appears on every page of your website. You should focus on making it clearly visible, colorful, and convenient to press.

4. Use image based selling

A website is about the customer, not the company, and the images you select should reflect this customer centered approach. Don’t use pictures of your building, but do use images that tell a story of greater happiness for those who purchase your products. Think about it; there is an internal problem at the source of every Internet search, and people ultimately purchase solutions to satisfy these internal problems. The parents of a child struggling in school feel powerless to help, and they hire a tutor to reduce their feelings of guilt and frustration. By showing images of happy people who have had their internal tension satisfied, you will be more likely to sell your product to other people looking to eliminate their own tension.

5. Answer their fears

When customers search the web, they’re on a journey to find a solution, but the fear of the unknown can often get in the way. The Frequently Asked Questions page on your website is where you answer these fears and hesitations. Some businesses overlook the FAQ, or don’t even bother including it at all. Unfortunately, these businesses miss out on a pivotal opportunity to gain the trust of the customer. Most people have a laundry list of fears that you need to erase before you can make them a customer. Your task is to mediate these fears to empower your potential customers to make the decision to choose your brand. Your list of frequently asked questions should reassure your potential customer that you have worked out all the kinds in the process. Develop a well thought out FAQ page that answers specific questions to reassure your customers of your expertise. If you’re a handyman, you may want to highlight your skill set, your hourly rate, and the fact that you’re insured.

An important one!

6. Become a thought leader

Be ready to leverage your personal brand on a variety of digital platforms. On your business website, include links to articles or blogs you have written about your industry, seminars you are hosting, and endorsements that you have received. These measures will establish your credibility, connect you to your customer, and encourage sales.

Follow these six tips, and you’ll be pleased with the increased success of your digital brand.

 

About the Author: Roy Abdo

Roy Abdo is a Visual Storyteller and Brand Manager at Gallup, founder of Digital Revamp, and Adjunct Professor of Marketing at Virginia International University. He focuses on empowering businesses and individuals in telling their unique stories.

Follow Roy on Twitter: @roYAbdo, Snapchat: snapchat.com/add/royabdo Instagram: roy.abdo

This article was inspired by a piece by Donald Miller

Photo by JBB, HVAC & Home Repair http://www.jbb-va.com/ www.saxwdc.com http://www.benjaminfranklinplumbing.com/blog