Simple Tips To Getting Your Website Working For You

YOUR WEBSITE IS A VERB

Here’s the deal…

Do not be discouraged if your website isn’t getting you the results you want. To turn the tables, you need to think about what makes people know, like, and trust you.

A true love story…

“Will you Marry me?” Says a stranger to another stranger, “Umm..no, I don’t know you.” Says the stranger back to the other stranger. Funny, yes, but this is the exact same conversation you’re having with your customers when you sell to them without taking into account what makes them know, like, and trust you.

Life is simple…

And so is the brain. For example if you are a lawn care company it might help to put “we cut grass” across the top of your site. Don’t let people curiously wandering.

This can help…

Your average duration and page clicks

If you ever need me you know where to find me

Add a chat box. Global business Econsultancy, a seasoned digital consulting firm, says, “83% of consumers require some degree of customer support while making an online purchase.” People need people to talk to– add some humanity to your site with this.

This can help…

Deliver a better customer experience; up your customer service; increase conversions.

Social proof

Dimensional Research, a market research firm, says, “90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions.” people do business with people they know, like and TRUST. Adding testimonials is a great way to build that final aspect, trust, to how your customers perceive you.

Leave your ego at the door…

Aim for results testimonials instead of ego testimonials. Nobody really cares if Joe thought you were a nice to work with; they care if you helped move Joe’s business forward.

Now go…

Apply these three elements to your site and I can assure you that you will see your site performing tremendously better than it was before! And remember to make your call to action standout and catch the eye of everyone that pays a visit to your site.

Is your website still not getting you the sales you need? To get your website to work for itself you need to strongly consider what makes people know, like, and trust you as a brand. These three factors are important because without a healthy balance of all of them, asking someone to do business with you would be equivalent to proposing to a stranger.

We’ve compiled three ways to help you get your site to carry its weight.

1.Start with a Simple Statement

The human brain craves and understands simplicity. For example, if you are a lawn company it might be beneficial to say “we cut grass” across the top of your site. This succinct statement reassures people of what you do instead of leaving them curiously wandering. In turn, this can help to improve your average site duration and lead to an increase in page clicks.

2.Add a Chat box

Global business Econsultancy, a seasoned digital consulting firm, says, “83% of consumers require some degree of customer support while making an online purchase.”

People need someone to talk to! Having an interactive and real time chat box on your site can help bring a little more humanity to your brand and clear up any questions a potential client may have– making this the perfect customer service tool. For the consumer this is easy, fast, and adds a nice touch of modern technology to improve the quality of their visit. For you, this tool can help increase conversions since customers can be assisted quickly. The unfortunate alternative to this could be a lot unanswered questions and, in turn, a lot of lost conversions.

3.Don’t Skip Over Testimonials!

According to Dimensional Research, a market research firm, says, “90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions”

Remember, people do business with people they know, like and TRUST. Adding testimonials is a great way to build that final aspect, trust, to how your customized ers perceive you. Try to get Results testimonials more so than ego testimonials. In other words a good testimonial might be, “Kyle was very professional and helpful, best of all his services helped increase our conversion rates by 24% and boosted open rates by 64%.” Instead of, “Kyle was a really nice guy and I Iook forward to working with him again.”

Apply these three elements to your site and I can assure you that you will see your site performing tremendously better than it was before! And remember to make your call to action standout and catch the eye of everyone that pays a visit to your site.

One Extra Tip

Do not underestimate design. According to a study on web credibility done at Stanford, ‘75% of users admit to making judgments about a company’s credibility based on their website’s design.” Make sure that you have the elements mentioned above that your site is aesthetically appealing enough to keep visitors from leaving your site rashly.

Click here  to watch me speak a little more about these three site elements and watch me break down a live site.

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