Why do Companies Without a Digital Strategy Fail Miserably?

Let’s face it, moving your business into the digital age can certainly appear to be a daunting task. To make matters worse, if you fail to formulate a digital strategy to keep your business competitive, it is certainly possible that your company will end up like the many defunct companies that failed to catch up. 

Here’s why:

A lack of digital strategy disallows you from creating a united front in marketing your content online. If you improperly use internet marketing to promote your business, you are unable to target your ads properly. Your content will appear to be random, and you will spend a lot of money without seeing the proper results.

Randomness kills any effort you put into pushing your content. Period. The digital age has brought us a new and highly accessible marketplace, and companies have learned to cater to specific tastes. In order to successfully capitalize on this, it is essential that your company provides a united front in pushing your content.

I’m sure you remember ToysRUs quite fondly and were quite sad to see them go under (I know I was). But at the same time, we definitely saw it coming. Frankly, they focused mainly on retail and neglected their online presence. They were pushed out by larger competitors that effectively rendered them obsolete. 

ToysRUs is among the largest of the many examples of failed companies that didn’t prioritize the formulation of a digital strategy. If the ToysRUs example teaches us anything, it’s that digital strategy should be part of the INITIAL business plan, not something to start down the road.

The digital era is different, your long standing brand name will not save you. Look at Coca-Cola for example. It is arguably the most recognized brand in the world, but their marketing strategy goes beyond their physical presence. Coca-Cola, and many long standing companies such as Johnson and Johnson, Kraft etc. all have a digital strategy that works for them.

Chances are that if your company is becoming to feel stagnant, you need to work on your digital strategy. Luckily, we showed you the goal that you need to achieve: A UNITED FRONT IN PUSHING YOUR CONTENT. The digital era will not slow down for you, you have to be the one to catch up.

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Create your own marketing strategy with Digital Revamp Marketing!

The Entrepreneur Mark Cuban from “Shark Tank

Last night, I had the chance to talk with the Entrepreneur Mark Cuban @mcuban from “Shark Tank,” such an inspirational person!
I feel blessed to be surrounded by those who I look up to. I literally had wished to meet him!
Here’s part of our conversation:
Me: I appreciate and admire your strategic thinking and the hard questions you ask entrepreneurs on Shark Tank. I learn a lot from it.

Mark: I can be too tough sometimes, they dont like it.

Me: That’s what I admire, the hard questions.
If you have a startup or a product, would you rather hear the hard questions or only those who want to support you?

 

The Father of the Internet “Vint Cerf”

It’s not every day that you have the opportunity to spend time with a legend. Vint Cerf “the father of the internet”. It was a pleasure being part of “The New American Dream” convention. Over 50 people meeting and discussing innovation for jobs and technology. The innovation economy where people work with the people they like for the benefit of the people they do not know providing for the people they love!

Eva Longoria Event for Women’s Day!

Happy Women’s Day!
It was my great pleasure to meet the actress, producer, director, activist and businesswoman @evalongoria part of Gallup and The International Labor organization launch report on The Global State of Women – her foundation helps Latinas build better futures for themselves and their families through education and entrepreneurship. I couldn’t agree more with Eva’s words. If we really want to see advancements in gender equality, us men need to do our part. Sometimes that means supporting the women in our lives, and other times that means getting out of their way and letting them shine on their own.

Fellow men, let’s make it happen!
What do you think? Are you doing your part?
Shoutout to @ashleyuzer for keeping @digitalrevamp Marketing synced and growing!

 

With the Legend Bill Gates

I invited Bill Gates to Lebanon! 😎
Our conversation:
Roy: Have you been to Lebanon? 🇱🇧 Bill: No, I haven’t I would love to visit sometime.
Me: We would love to have you, with your foundation and cause, we have a lot of refugees.
Bill: It is on my list to go, I have been in the region but Lebanon should be Next.
Me: I will open up my house for you 🏠 😎. ——————————————————————————In my first computer class in 1995 when I asked my computer teacher, who made this Windows software, 💻 👨🏻‍🏫 she said Bill Gates. I was blown away how much of a genius this man is.🤓 I always wondered what would it be like to meet him.
I get it every day you’re so lucky. You know why I am lucky? I intentionally surround myself with people smarter than I am. I take out the naysayer instantaneously. 👊🏻
I use my time to build my luck and not worry about things above my control, like sports, or politics. Change your routine, it will change your life. It drives me crazy when a person complain about their misery and they’re waisting their time on things that wont change their situation or they stop on their goal or task when they hit wall. The two ways to move forward, come up with a solution or ask someone who has been there. Do you agree? ————————————————————————Special thanks to my Gallup tribe and @joncliftondc .

 

What I learned from Tony Robbins

What a great opportunity to meet @tonyrobbins !!! His content helped me tremendously in changing my thoughts and scaling my business. 🤓

I learned the power of positive psychology in marketing campaign and using the right words in the right time and place to influence behavior. I use the learnings everyday in the marketing campaigns we launch and the strategies we build for our clients. We are paid to build our clients influence and change people’s perceptions.👌🏻

Friends: It’s all in your head. 🧠 You have the opportunity to change your life just by changing your thoughts. Positive thinking doesn’t mean that you keep your head in the sand and ignore life’s less pleasant situations.

Positive thinking just means that you approach unpleasantness in a more positive and productive way. You think the best is going to happen, not the worst. —
I had the chance to personally thank him and share part of my life.

My question to you is: Who’s influencing you? What is limiting you from reaching your full potential? Are you hiring or asking your friends or team for help? Are you firing those who don’t?

 

What I learned for the founder of NEST Thermostat

My goal every week is to meet one person who is 10X smarter than me🤓

Tony Fadell, not only did he work on Apple’s music player, but he was also the Senior Vice President of iPod, making him one of the fathers and also starting @nestand selling it to Google! 😌

I was inspired by his conversation and his passion and interest in innovative technology. He was excited when I shared the Digital Marketing projects we are working on in terms of strategy transformation and content creation.
Who would have guessed he has a passion for Kibeh Nayyeh too?😁 If you’re not working everyday on reinventing your company, products, and services, you will be out of business before you know it.
We advertise our client services on social media and they receive customers. Do you know why? Because of the fact that you’re reading this, it just proves that how powerful Instagram is! Get on it. Need help?

 

It’s official! I am officially an American citizen

It’s official! I am officially an American citizen.🇺🇸
I dreamt about this day for the last 12 years. One obstacle after the other, I kept on going because I knew, I would fail if I stopped trying.

13 years ago I was in limbo; I was 20 years old, left Beirut for 3 weeks to study abroad but it turned out I was on one of the last planes to leave the Lebanese airport before the 2006 war started. I was stranded in Greece, I didn’t speak the language and had no place to go but kind people who offered me a place to sleep.
From Greece, I got on a flight to attend one semester escape scholarship in a university in Missouri.
I landed with $30, one bag of summer clothes and a Nokia phone. I was a stranger, broken and hungry but thirsty for an opportunity. An opportunity for a better future, an opportunity to build the life that I envisioned for myself. To execute my dreams of who I want to be. I was taken by surprise when I was welcomed by an amazing group of students. I wanted to live the American dream. 🇺🇸 After 6+ visa types and 12 years of going through one wall after the other; I am officially a proud American. 🇺🇸
I met incredible people. Americans are some of the most genuine people I have ever encountered.

I obsessed over excellence. I started building my brain day after day. I knew one thing very well, if I stayed where my parents did, I would end up where they ended up, and as much as I love them, I wanted 10x more and had to do things differently.

The hardest time in my life thickened my skin, shaped my character, built my confidence. Every time I was rejected, punched in the face, mocked and made fun of, I did not blink and I did not care, what I did care about is how I could keep moving forward.
For you, if you have a dream, map your daily actions to your desired outcome. Stop giving yourself excuses. If it hasn’t happened yet, it’s your fault, so keep pushing forward.

I am blessed to live and help the world with communication and business strategy or marketing skills. I am blessed to serve the United States of America and be part of such a great country. I am blessed to have a great team, great family and I am blessed to have you read this far.

 

IMPORTANT: 7 Vital Elements Of Winning Campaigns

We chose the seven most important parts of an effective campaign and expanded on each of them below.

Content
1.Set objectives for your campaign

What goals are to be accomplished? This step will help dictate what type of content is to be produced and what customer segments can be most easily engaged. Is this for… – –

  • Awareness – get more likes on your page?
  • Engagement? Sales?
  • Event attendance?
  • Market development/penetration?

2.Pinpoint your target audience

Who is to be reached with this campaign? Conduct thorough research into your customer segments and then tailor content around your target that will resonate with them best. Different messages will resonate better with different segments so it’s important that your objectives and content align with your audience.

  • list 3 type of audience that are you 3 ideal profiles
  • Figure out what language they use
  • What interest them

3. Decide your channel strategy

What social media channels will mesh best with this campaign? Keep in mind not only what matches the campaigns goals best, but also your brand. If it’s a quick strike awareness campaign, then Twitter may be the best outlet. If it’s a big stride at a user generated content

4.Select a hashtag

What is the recurring hashtag for your campaign going to be? Hashtags are important in associating an identity with your campaign and establishing continuity. The tone and message behind the hashtag should align with the tone and message of the campaign.

5. Schedule your campaign posts and decide on a content strategy

How often and what is going to be posted on each channel? And for how long is the campaign going to run? There is a high risk of failure when considering the time and consistency an effective campaign requires is overlooked. It will help to coordinate evergreen content, a social media calendar, and an overarching content strategy to eliminate the risk of being unprepared and overwhelmed.

During the Campaign

6.Measure the success of the campaign

What tools can be used to measure the success? And what metrics will you track? Built in analytics can help to track basic metrics like impressions and engagements but using a specialized software can help to dig into bigger insights. Facebook analytics too or, what’s your relevency score on your ads? Cost per click? Minutes watched. Google analytics can be leveraged to gauge ROI from your social accounts to your website.

Post-Campaign

7. Evaluate your campaign

The most important step is to audit efforts. Were the goals set for the campaign met? Critical observations and conclusions should be made to continuously improve. No brand should expect to always do it right, so constant critique helps to surface growth stimulating insights.

Email #7

Content
  • #
  • Vids
  • Flyers
  • Blogs
  • infographics
Distribution
  • scheduling
Amplification
  • More ads
  • Infl
  • Lead form
Conversion
  • Was my success metric likes, shares, filling out form

 

 

 

Five Tips To Increase Your Facebook Advertisement’s ROI

A LOOK AT PAID MEDIA

Headaches…

Your paid ad campaigns might not always meet your expectations–frustrating. The thing is, anyone can run a paid campaign but not everyone takes time to dig into the fundamentals that are going to drive their campaigns success. Until this done, it will be notably difficult to actualize desired results.

I’ve been around the block…

Typically paid ads are resulting in a 2-3% click-through rate– a great value. However, after applying our methodology with our clients we’ve able to reach as high as 6% click-through; also, we have found that every $1 we have spent on ads has yielded them a $6 return.

HOW TO IMPROVE

I just want it because it looks cool…

Highlight the benefits. Not the features. For example, if you’re a computer company your product might have 1 terabyte of memory (its feature) but to convey this value to your audience you might say, “Enough memory for your whole family, forever.” This is the life changing benefit the consumer will most likely engage with and connect with. However, make sure you only make promises you can keep. Tell me more.

Lights… camera….

Encourage an action. Speak directly to your consumer as if they were right in front of you. Use “you language” and be concise in your communication. Remember, simplicity is often most effective. Be sure to have a clear call to action and directions that explicitly state what you want someone to do after viewing this ad. For example, you might say “click the link to read more.” Be sure to have the correct link attached you want people to click on or you risk lost opportunity.

Try this…

How can you make your ads more personable? Be sure to upload your email list to Facebook and leverage Facebook’s custom audiences tools. Segment your audience into various demographic and psychographic categories and create lookalike audiences based on customer segments that have performed well. Each of your customer segments need a personalized message so it’s crucial that this is taken into account.

Rich media

Use video. CMO.com, the well-respected marketing company designed to help CMO’s and senior marketers, says, “Consumers are 27 times more likely to click through online video ads than standard banners.” Follow the 3-second rule.

Retarget

According to Invespo, digital marketing optimization experts, “users who are retargeted are 3 times more likely to click on your ad.” The biggest thing to avoid here is coming across as spam; avoid unnecessary impressions. Be sure to remarket only to those who have not already converted. Skipping over this puts you at risk of earning the reputation of a nuisance. Make sure that your retargeting campaigns convey enough value to convince users to follow a call to action. You may have to change your marketing message to connect with these users better.

Divide and Conquer

Split test; Create three variations of a single ad, changing only one variable. For example, you may have three identical ads, but each have a different headlines. Run each of  these ads towards an equal sample size of your audience, at the same time. Ensure all variables are constant aside from the variable being tested and see how the variable being tested positively or negatively affects your KPI’s. Once this information is gathered use the variable that performed best and then split test another variable, like a button color, until the ad is optimized. Then, launch this ad at your audience on a large scale. Remember, precise small scale wins lead to significant large scale wins.

Lift off…

 

Apply these tips and watch your paid advertisement ROI skyrocket

 

 

 

 

 

I had the chance to bring more insight to creating effective paid advertisement campaigns. Click here to watch me speak a little further about the value of paid ads.

Have your paid ad campaigns been falling short of expectations? Anybody can run a paid ad campaign but until the science behind this tool is realized and executed it can be notably difficult to actualize your desired results.

Typically these ads are resulting in a 2-3% click-through rate which is a great value for a business. However, after applying our methodology with clients we’ve able to reach as high as 6% click-through; also, we have found that every $1 we have spent on ads has yielded them a $6 return.

Below, we’ve come up with 5 ways to substantially improve your Facebook paid ad campaigns.

1.Highlight the benefits

The goal is to create an emotional connection with your consumer, not to read off the features of your product.

For example, if you’re a computer company your product might have 1 terabyte of memory (its feature) but to convey this value to your audience you might say,

“Enough memory for your whole family, forever.” This is the life changing benefit the consumer will most likely engage with and connect with. However, make sure you only make promises you can keep. Your brand will be severely damaged if you overpromise and underdeliver.

Another effective way to go about marketing the benefits of your company is to highlight the “why” behind your product and convey that to your consumer. A great example lies with Apple, they choose to heavily market their “why” of “challenging the status quo” instead of their generic “what” of making iphones and other products.

2.Encourage action and make it personable

Speak directly to your consumer as if they were right in front of you. Use “you language” and be concise in your communication. Remember, simplicity is often most effective. Be sure to have a clear call to action and directions that explicitly state what you want someone to do after viewing this ad. For example, you might say “click the link to read more.” Be sure to have the correct link attached you want people to click on or you risk lost opportunity.

Hack: How can you make your ads more personable? Be sure to upload your email list to Facebook and leverage Facebook’s custom audiences tools. Segment your audience into various demographic and psychographic categories and create lookalike audiences based on customer segments that have performed well. Each of your customer segments need a personalized message so it’s crucial that this is taken into account.

3. Use Video

Video is a fantastic way to grab and maintain attention from all audiences. CMO.com, the well-respected marketing company designed to help CMO’s and senior marketers, says, “Consumers are 27 times more likely to click through online video ads than standard banners.”

Focus on production quality and make sure that video is consistent in the excitement and value it delivers. After the first 3 seconds of your video ad people either continue to watch or immediately move past. Follow this rule throughout the video; there should be a reason to keep watching every three seconds.

4. Retarget

According to Invespo, digital marketing optimization experts, “users who are retargeted are 3 times more likely to click on your ad.”

The biggest thing to avoid here is coming across as spam; avoid unnecessary impressions. Be sure to remarket only to those who have not already converted. Skipping over this puts you at risk of earning the reputation of a nuisance. Make sure that your retargeting campaigns convey enough value to convince users to follow a call to action. You may have to change your marketing message to connect with these users better.

5. Split test

Create three variations of a single ad, changing only one variable. For example, you may have three identical ads, but each have a different headlines. Run each of  these ads towards an equal sample size of your audience, at the same time. Ensure all variables are constant aside from the variable being tested and see how the variable being tested positively or negatively affects your KPI’s.

Once this information is gathered use the variable that performed best and then split test another variable, like a button color, until the ad is optimized. Then, launch this ad at your audience on a large scale. Remember, precise small scale wins lead to significant large scale wins.

Next, apply these concepts and watch your ROI on your Facebook advertisements increase exponentially.

I had the chance to bring a little more color to this topic. Click here  to watch me speak a little further about the value of paid ads.