You may think that the internet is flooded with content and words. At times, it may seem challenging to stand out as a business. At Digital Revamp, we tell stories of our clients using various mediums such as words, graphics, videos, etc. Storytelling is one of the most essential components of marketing, and we believe that it is our greatest strength.
If you want your audience to listen, then you should have a story that is worth sharing. In order to do this, you must use language and words to convey a message in the right way at the right time.
Let’s assume your video has the most beautiful footage and the best /most trending music, but it may lack words, particularly power words; then you will feel that there is something missing. Clear communication starts with language and words. However, it will also depend on culture, perception, social behavior, and status.
So how can we choose our words effectively?
In today’s society, words have certain meanings and they are interpreted differently. Thus, we have to take into consideration and understand the cultural backgrounds and the linguistic capabilities of individuals within a specific target market.
Why use words when your image says it all?
Power words are expressions that trigger emotions and feelings. In fact, they are persuasive and imaginative. Here are some examples to get started:
- Secret hacks
- Awesome videos
- Do’s and Don’ts
- Life-changing tips
Start using them in your headline, hook, section openers, and just before the CTA (call-to-action).
We tested out the last power word “sale” and we compared it to other words like “discount,” “special offer,” “giveaway, and “promotion.” According to Google Trends, the word “sale” is the most common search term with the highest popularity among the other ones.
It is not always about the number of words, but it is about the quality. Sometimes, content pieces may include fewer words and more graphics. BUT it is absolutely okay. You just need some effective words with a little twist in order to reach your goals and boost your conversions.
In order to grab the audience’s attention, avoid using fancy words or just filling up the copy with power words. Try to apply them wisely and naturally!
Pay close attention to the language and tone
It is important to understand the context and the social media platform in order to address a particular target audience.
Language can make or break the conversation and the interaction. It has the power to affect thought, behavior, and even business relationships. Each company has a unique language and tone that cannot be replicated or imitated, especially when communicating about company culture, activities, customer interaction, and social media messages. Therefore, language dynamism and balance should be present in organizational communication.
Local and Personalized Content
In a globalized world in which nations may speak common languages, localization and personalization are impactful ways to reach specific audiences and increase relevance to your brand. According to a recent study, 74% of customers get frustrated when they receive non-personalized content. This usually happens on social media platforms, on which customers skip the ad and even unfollow a page. Thus, localized and personalized content is a must nowadays. With the emergence of AI technologies, it is easier to translate content, however, ensure that the human touch is present at all times.
Opportunity for Market Expansion
Language is not a barrier, but it is an opportunity to expand to foreign markets. It is essential to ensure that your core values, history, and belief systems are communicated through your marketing messages, especially for global reach.
Although English is the most preferred language in business, most people still love their native language. A company’s challenge would be to learn about cultural differences in a new market and create a communication strategy accordingly. Get prepared to understand the local culture, economy, and socio-political situation. The language choice will definitely affect your revenue growth as well as customer engagement.
When it comes to diversity and inclusivity, your words matter and your word choices are profound.
- Focus on inclusive language and share different perspectives/opinions.
- Stay current on the latest language-related trends and changes. Start by checking out social media pages that embrace DEI (Diversity, Equity, and Inclusion).
- Stay away from stereotypes, assumptions or unintentional exclusion. Take time to educate your team about the importance of inclusive language.
- Be cautious about your words and vocabulary when telling a joke or a funny story. Even if you think the content will go viral, it is always better to test the terms and phrases that are used in order to avoid any type of discrimination.
Through conscious teamwork and leadership efforts, you will be able to build a safe space for everyone, be it online or offline.
Chatspeak: To use or not use?
Did you know that invented words (like OMG, LOL, FYI, BTW…) are called CHATSPEAK?
Lately, internet terminologies are all over the place with such abbreviations. They are actually widely used to sound cool and be human on social media or other instant messaging platforms.
Always remember to make your copy conversational, friendly, and approachable rather than the usage of jargon-filled texts. Listen to your existing and potential customers’ needs and simplify your language and tone of voice!
Inspire people with the power of storytelling. Let’s work together to choose the rights words for your business to get better *results*!
Did you notice that we used a power word within our CTA?
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