How Associations Can Take Advantage of Digital Marketing

Today, one of the biggest hurdles for Associations is creating an interesting and engaging brand online. 

Creating a defined brand on social media and across the world wide web is already a task where lots of research, effort and knowledge are needed, but for an Association it also takes dedication and a comprehensive understanding of your existing brand, your community, and your audience.

Recognize the existing struggles

You should be able to identify the struggles your association is facing to address them in the proper matter to resolve the problems. 

Here are some of the struggles associations face: 

Internal Conflict 

Executives questioning if the association’s working model aligns with their values and career goals is an issue because 

Failing to attract talented people

Sometimes experience and talent don’t come in one package. Although experience might secure professionalism, a lack of talented employees will hurt the company’s growth in the medium and long term.

Excessive focus on the Competitors

Over-Focusing on the Competitors’ Status, resulting in poor-performing regarding the association’s mission. Although great importance relies upon keeping an eye on competitors, this might create a distraction that will disturb your internal vision, if done more than it should be. 

Understand how to develop a digital marketing strategy that helps your association

Developing a suitable Digital marketing strategy will help your association grow online, by making your content more visible and accessible through the Google engine, as an example. To accomplish that, you would want to: 

Content Comes First

Focus on content marketing more than spreading ads, content, and sales. Quality is more important than quantity, if you can get both in the right portion, it’s great! But never risk quality for the sake of quantity. 

Don’t keep association goals to yourself

Share your goal and mission with your employees, so that they can contribute effectively to reach those goals. Plus, when you share your mission with your employees this will enhance team spirit and affiliation. 

Be in the right time and place

Don’t waste your time and resources to prove your presence everywhere. You don’t have to. Increase your presence in the right place and time, on which your target audience is present 

Make sure your content reflects your association

The most special thing about your associate is its identity, therefore you must ensure that your content will reflect your beliefs and values, and Identity. 

Identify your tone of voice on social media

Develop an online engagement and conversation guide with a precise tone of voice. Just because you are not a person, doesn’t mean you should have a tone of voice, or you should have a conversation with your target audience. After you strike the first impression, you won’t remain successful unless your customers or clients feel that they can reach out to you. 

Identify the steps you need to follow to complete a suitable strategy plan

Once you’ve been able to determine your goals, opportunities, and struggles,  you can start developing the right plan to improve your online experience.

Some of the steps that you must take into consideration in your planning are:

Know your audience

If you cannot identify your audience you cannot identify your goals, as they are directly related to each other. It’s not enough to say X is my target audience, you need to know details about X. 

 You can know who is your audience by answering the following questions:

• Who is my Target Audience? 
• Where do they spend their time?
• What are their interests?
• What type of content do they consume?
• Does my website convey my brand well?

Identify the message you want to convey

It is very important to know what do you want to say after you have the target audience set. Imagen inviting people over for dinner without knowing what you’re going to serve! 

• Do you want to promote benefits?
• Do you want to engage in your community?
• Do you want to educate and offer free content?

Pinpoint the best social media platform for your association

After answering what? (message) and who (audience), the next question is where? And that’s the platforms you want to use.

You cannot assume that any or all social media platforms are suitable for your brand, and it’s never helpful to spread yourself too thin nor is it good to miss out on an opportunity by failing to use the right platform

Create relevant content

Taking into consideration the questions you have answered in the previous 3 points that were mentioned above, you need to be precise about the format of the content:

• Photos and Text
• Videos
• Articles
• Infographics
• Third-party shares

Be consistent

Just like anything in life being consistent is the key to getting results. Being consistent helps you accomplish the following: 

• Show your audience that you are serious and credible 
• Makes you identify the best posting strategy (time and platform)
• Increases your brand visibility online

Does doing all that’s mentioned above look overwhelming? 

You don’t have to worry about it. Digital Revamp got you covered. 

We don’t want to brag, but one of our latest projects was launching the digital marketing department and strategy for SHRM.org. SHRM is the leading HR association in the world.

These are some of the wins we helped them reach:

• Membership subscriptions increased by 20%
• 62% increase in views
• 88% increase in engagement (reactions, shares, comments).

Due to the amazing work we’ve done for these and many other agencies, companies, and consulting, we’ve been added to the carefully selected Top 30 Web Design Agencies In Washington by DesignRush.

Related Blogs to Digital Strategy

Follow Us!