Digital Revamp

How To Boost Brand Awareness Using Strategic Commenting

How To Boost Brand Awareness Using Strategic Commenting

The Biggest Mistake You’re Making on Social Media.

It’s right under your post.

Are you engaging with comments?

See, posting consistently is good; but commenting intentionally is even better. 

Strategic commenting is one of the best — and easiest —  ways to boost your brand’s presence on social media.

All you need to do is:

1. Respond to comments.
2. Engage with other users’ posts. 

What’s in It for Your Brand?

Commenting has the power to:

🔍 Increase visibility: By commenting on someone’s post, your profile becomes visible to them and their followers. The more visible you are, the more people will buy from you. 

💪 Build strong relationships: Taking time to reply to your followers or customers shows how much you care about building a relationship with them and value their opinions. 

📈 Enhance brand awareness: 68% of your customers follow you to learn more about your offerings, according to The 2023 Sprout Social Index. You can use the comment section to study your audience’s preferences and answer their questions. 

Are You Doing It Right?

Here are 3 tips for ensuring your comments pay off:

Write the Way You Speak

You need to sound like YOU! 

Focus less on sentence structure and more on starting a conversation. 

People want to feel like they’re in the same room as you, having a genuine chat — not a calculated one.

Avoid Robotic, Copy-Paste Comments

AI-generated comments may save you time, but they’re generic and inauthentic. 

Your voice and experiences are unique. Use them to stand out!

Let People See You for Who You Are

Just like people, brands have unique personalities.

Are you inspirational? Fun? Professional? 

Whatever it is, let it show!

Develop a consistent voice that reflects your brand’s values and sets it apart from competitors. 

Let’s Work on This, Together!

If you’re looking for a little help getting the most out of your online presence, get in touch with us! 

We’ve helped countless clients increase engagement and build strong relationships with their audience through strategic, intentional, and most importantly, HUMAN community management.