Case Study
Johnny C. Taylor, Jr
How we helped
- Executive Positioning
- Marketing and Communication
- Branding and Strategy
- Video and Animation
- Campaigns and Advertising
Johnny C. Taylor, Jr., SHRM- SCP was appointed as President and Chief Executive Officer of SHRM, the Society for Human Resource Management, in 2017.
SHRM is the largest Human Resources professional association in the world, with over 350,000 members in 165 countries, impacting the lives of 115 million workers every day.
Challenge
In 2019, SHRM reached out to Digital Revamp to assist them in Thought Leadership Positioning and content creation for their newly appointed CEO. Since, Digital Revamp’s ongoing objective has been to make Johnny C. Taylor, Jr. the voice of HR and a global leader in the future of employment, culture, and leadership.
The main challenges were:
- Initial Limited Visibility
- Competing Voices in HR
- Distinguishing Personal Voice from Organizational Voice
- Content Creation Challenges
- Adapting to Changing Industry Trends
The Objective was:
- Establish Johnny C. Taylor, Jr. as the Voice of HR
- Global Leadership in the Future of Employment
The Solution
As part of our strategic approach, we conducted a comprehensive social media audit and engaged in brand and competitor analysis to shape our content plan.
Our implemented measures encompassed:
- Social Media Presence Revamp
- Top Voices Alignment and Community Management
- Pre-Release Media Plan for the Book "Reset"
The Impact
Within 3.5 years, Mr. Taylor has become a sought-after voice on all matters affecting work, workers, and the workplace.
9,858%
LinkedIn
Followers
Increased
Followers
Increased
4,803,923
LinkedIn
Annual
Impressions
628%
LinkedIn
Engagement
Increased
Here is an overview of the impact so far:
Became a recognized influencer on LinkedIn and earned an appearance in the exclusive LinkedIn Report, “LinkedIn PROS: Government, Advocacy & Non-Profit” - Top Voices for Associations and Advocacy in 2020
Successful Newsletter launch in April 2021, reaching 128,868 people by August 2022.
Revamped personal website, leading to 300% traffic increase.
SHRM received a 20% increase in their annual membership.
Won Distinguished Executive of the Year Award from the Academy of Management in 2020, named Professional Society CEO of the Year by CEO Update in 2021, 2022
Authors the weekly USA Today column, “Ask HR”. Co-authored The Trouble with HR: An Insider’s Guide to Finding and Keeping the Best People.
Published Wall Street Journal bestseller RESET: A Leader's Guide to Work in an Age of Upheaval in 2021.
Web Revamp
web revamp
We redesigned Johnny C. Taylor, Jr.’s website to make it visually appealing and reflect his unique style. With a catchy tagline, clear messages, and a professional look, every visit is an exciting adventure.
"reset" Book Launch
Developed and executed a dynamic book launch strategy, spanning social media campaigns across multiple platforms, promoting upcoming events, publishing relevant blog posts, highlighting crisis management strategies…
Social Media
We’ve successfully positioned JT as a LinkedIn Top Voice and thought leader in everything related to HR and the workplace through strategic and curated social media content and engagement.
social media
We’ve successfully positioned JT as a LinkedIn Top Voice and thought leader in everything related to HR and the workplace through strategic and curated social media content and engagement.
Branding Mood Board
We’ve created a detailed mood board for branding, specifying fonts, sizes, logo placement, and color palette to ensure consistency across all of his content.
Digital Marketing
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