Digital Revamp

Case Study

Johnny C. Taylor, Jr

How we helped

Johnny C. Taylor, Jr., SHRM- SCP was appointed as President and Chief Executive Officer of SHRM, the Society for Human Resource Management, in 2017.


 SHRM is the largest Human Resources professional association in the world, with over 350,000 members in 165 countries, impacting the lives of 115 million workers every day.

Challenge

In 2019, SHRM reached out to Digital Revamp to assist them in Thought Leadership Positioning and content creation for their newly appointed CEO. Since, Digital Revamp’s ongoing objective has been to make Johnny C. Taylor, Jr. the voice of HR and a global leader in the future of employment, culture, and leadership.
The main challenges were:
The Objective was:

The Solution

As part of our strategic approach, we conducted a comprehensive social media audit and engaged in brand and competitor analysis to shape our content plan.
Our implemented measures encompassed:

The Impact

Within 3.5 years, Mr. Taylor has become a sought-after voice on all matters affecting work, workers, and the workplace.

9,858%

LinkedIn
Followers
Increased

4,803,923

LinkedIn
Annual
Impressions

628%

LinkedIn
Engagement
Increased

Here is an overview of the impact so far:

Became a recognized influencer on LinkedIn and earned an appearance in the exclusive LinkedIn Report, “LinkedIn PROS: Government, Advocacy & Non-Profit” - Top Voices for Associations and Advocacy in 2020

Successful Newsletter launch in April 2021, reaching 128,868 people by August 2022.

Revamped personal website, leading to 300% traffic increase; addressed Wikipedia page and further issues, removing Issue Flags.

SHRM received a 20% increase in their annual membership.

Won Distinguished Executive of the Year Award from the Academy of Management in 2020, named Professional Society CEO of the Year by CEO Update in 2021, 2022

Authors the weekly USA Today column, “Ask HR”. Co-authored The Trouble with HR: An Insider’s Guide to Finding and Keeping the Best People.

Published Wall Street Journal bestseller RESET: A Leader's Guide to Work in an Age of Upheaval in 2021.

Web Revamp

web revamp

We redesigned Johnny C. Taylor, Jr.’s website to make it visually appealing and reflect his unique style. With a catchy tagline, clear messages, and a professional look, every visit is an exciting adventure.

"reset" Book Launch

Developed and executed a dynamic book launch strategy, spanning social media campaigns across multiple platforms, promoting upcoming events, publishing relevant blog posts, highlighting crisis management strategies…

Social Media

We’ve successfully positioned JT as a LinkedIn Top Voice and thought leader in everything related to HR and the workplace through strategic and curated social media content and engagement.

social media

We’ve successfully positioned JT as a LinkedIn Top Voice and thought leader in everything related to HR and the workplace through strategic and curated social media content and engagement.

WIKIPEDIA MANAGEMENT

We addressed several issues on Johnny’s Wikipedia page to remove problem flags and ensure a reliable and accurate representation.

Branding Mood Board

We’ve created a detailed mood board for branding, specifying fonts, sizes, logo placement, and color palette to ensure consistency across all of his content.

Digital Marketing

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