SHRM

CASE STUDIES

SHRM

CHALLENGE

As one of the largest human resources firms in the United States, SHRM struggled with focusing on a single audience demographic or message that showcased their products and services. Specifically, SHRM struggled in marketing its signature ‘recertification’ program – a stellar tool that was lacking in terms of fostering membership renewals.

SOLUTION

Digital Revamp immediately counseled with senior officials at SHRM, including those in top-level executive offices, to audit both the internal structure of the company and external audiences. We identified three new audiences, and began an aggressive social media campaign that aimed to simultaneously recruit new members and prompting current members to recertify with SHRM.

CHECK OUR WORK

Used our in-house, qualified designers to curate a new landing page that showcased the

  • recertification program and tailored said page to each of the three newly identified audiences
  • Oversaw the conversion campaign for over 152,000 current SHRM members using paid and earned media tools
  • Audited internal communication structures and proposed the establishment of a new communications department, which was successfully implemented and significantly increased communication across 5 social media channels using 4 different platforms that have collectively over 1 million subscribers

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CHALLENGE

As one of the largest human resources firms in the United States, SHRM struggled with focusing on a single audience demographic or message that showcased their products and services. Specifically, SHRM struggled in marketing its signature ‘recertification’ program – a stellar tool that was lacking in terms of fostering membership renewals.

SOLUTION

Digital Revamp immediately counseled with senior officials at SHRM, including those in top-level executive offices, to audit both the internal structure of the company and external audiences. We identified three new audiences, and began an aggressive social media campaign that aimed to simultaneously recruit new members and prompting current members to recertify with SHRM.

CHECK OUR WORK

Used our in-house, qualified designers to curate a new landing page that showcased the

  • recertification program and tailored said page to each of the three newly identified audiences
  • Oversaw the conversion campaign for over 152,000 current SHRM members using paid and earned media tools
  • Audited internal communication structures and proposed the establishment of a new communications department, which was successfully implemented and significantly increased communication across 5 social media channels using 4 different platforms that have collectively over 1 million subscribers

Request A Quote


Learn About Marketing Strategies For Your Industry

Download Your Free eBook