Digital Revamp

Shorter Copy, Greater Impact. Here’s Why.

Shorter Copy, Greater Impact. Here’s Why.

Many marketers use sentences like, “We foster organizational expansion through the strategic integration of thought leadership.” 

Do you mean, “We help leaders grow their business”? 

BIG Mistake!

Complicated language pushes your audience away.

Research in behavioral sciences shows that people naturally prefer language that’s easy to read and understand. They view it as more truthful, and as a result, more persuasive and believable. 

With a marketing message that’s easy to understand, the audience feels more confident in their buying decisions. If they don’t, they’ll delay it or, worse, go somewhere else. And we don’t want that, do we?

Simplicity = Win, Win, WIN!

A study by Princeton found that when people are looking to buy newly offered stock, they’re more likely to buy ones that have an easier name than ones that don’t. 

What does this look like in practice? 

Say you’re choosing between two new skincare products: “Dermaluxury Rejuvenating Serum” and “Ultra Glow Serum.” 

While both may have the same benefits, doesn’t “Ultra Glow Serum” sound more inviting? 

It’s straightforward and won’t make your tongue twist and turn. More importantly, it’ll stick with customers!

Ready for a Linguistic Makeover?

Here are some tips for more digestible content:

Avoid Jargon

Jargon and technical terms drive your audience away and decrease your engagement. 

According to Jay Schwedelson, CEO of Outcome Media, replacing “complimentary” with “free” in email subject lines increases open rates by 200%!

Be Concise

In a world where attention spans are shorter than ever, you need to deliver your message quickly and in as few words as possible. 

Use shorter and more digestible sentences to improve readability.

Optimize Your Layout 

Avoid bulky paragraphs, create white space, and use fonts that are easy on the eyes.

This will make your content more readable and visually appealing. 

Let’s Get Started!

Remember, simplicity isn’t just a style — it’s a strategy that will drive profits.

With Digital Revamp, you can take your efforts to the next level. Our expert team has worked with various global brands to create content strategies that engage their target audiences and align with their goals. 

Let’s connect and get you on the same track! Set up a meeting by contacting us today: info@digitalrevamp.com