Digital Revamp

Trendjacking: A Strategic Move or a Big Mistake?

Trendjacking: A Strategic Move or a Big Mistake?

You’re scrolling through your feed, and suddenly a brand you love posts something hilariously relevant to the latest viral meme. You laugh, maybe even share it, and for a moment, that brand has all your attention.
That’s trendjacking in a nutshell.

How Can It Help Your Brand?

Increases Visibility

Participating in a trending conversation grabs the attention of a wider audience.

One iconic example is Oreo’s tweet during the Super Bowl XLVII blackout in 2013. Amid the unexpected power outage, Oreo tweeted, “You can still dunk in the dark.” This clever and timely response garnered more than 15,000 retweets and 20,000 likes, showcasing the impact of real-time marketing and quick thinking.

Makes Your Brand Relevant 

Joining a popular trend shows that your brand is up-to-date and in touch with current events. This relevance helps build a contemporary brand image that resonates with today’s audience. 

Boosts Engagement

Trendjacking often leads to higher engagement rates. 

Facebook retargeting campaigns, which often include trend-based content, have shown remarkable results, increasing site visits by 726% over four weeks and boosting branded searches by 1046%​.

Allows for Creativity

Trendjacking provides a platform for creative expression. 

It allows brands to let their personality shine through clever memes or funny tweets, making their marketing more relatable and engaging.

How to Trendjack Effectively

Stay on Top of Trending Topics

To effectively trendjack, you need to stay updated with what’s trending. Here are some tools and resources for monitoring trends:

– Google Trends

– Twitter Trends

– Reddit

– TrendHunter 

Ensure the Trend Aligns with Your Brand’s Identity  

It’s crucial to make sure the trend is compatible with your brand identity and message. If it doesn’t, skip it altogether.

Hop on Trends While They’re Hot

Timing is EVERYTHING in trendjacking. 

Trends are born overnight and disappear just like that. Make sure you keep your radar on and execute fast.

Trendjacking DON’Ts

Don’t Force It

Not every trend will fit your brand. Jumping on a trend that doesn’t fit your brand can come off as inauthentic.

Don’t Be Insensitive

Avoid trends that could be controversial or sensitive. Missteps in this area can lead to backlash and ruin your brand’s reputation. 

Don’t Compromise on Quality

Even when every second counts, make sure you maintain high-quality content. Don’t sacrifice your brand’s standards for the sake of being trendy.

The Takeaways 

Trendjacking marketing, when done right, can be a powerful tool. But no matter how funny, relatable, or popular the trend is, and no matter how short on time you are, you have to make sure your content ALWAYS hits the mark. 

Need help with that? Connect with us and let our team of experts handle your brand’s content creation.