Case Study
TRILLium
How we helped
- Marketing and Communication
- Branding and Strategy
- Website Design and Development
- Employment Brand
Trillium Family Services is a non-profit organization that provides mental health services to children, families, and communities in Oregon.
They are the leading mental health organization in the state for trauma-informed care,which means that they use a model of care that is based on the understanding that many people have experienced trauma in their lives and that this trauma can have a significant impact on their mental health.
They are the leading mental health organization in the state for trauma-informed care,which means that they use a model of care that is based on the understanding that many people have experienced trauma in their lives and that this trauma can have a significant impact on their mental health.
Challenge
Trillium Family Services, a leading Oregon-based organization dedicated to supporting mental health for children, families, and communities, approached Digital Revamp with two needs:
Trillium Family Services:
- Position the brand and CEO as leaders in the industry through content creation, social media management, and employment brand development
Trillium Foundation:
- Update webpages, improve user experience, and facilitate online donations for increased engagement and funding.
Trillium Family Services:
- Sought to solidify its reputation as a frontrunner in the mental health field.
The Solution
We were tasked with developing a comprehensive content strategy encompassing creating high-quality content, managing social media platforms, and developing their employment brand.
Recognizing the importance of online fundraising, Trillium Foundation desired to enhance their website’s functionality and user experience, which Digital Revamp took on by streamlining their web’s navigation, content structure, and visual design to create a user-friendly and informative experience and optimizing the donation process, integrating secure payment gateways, and incorporating persuasive calls to action to encourage increased philanthropic support.
Our implemented measures encompassed:
- Message Clarity
- Social Listening
- Cultivating Culture
- Platform Consistency
- Responsive Community
- Compelling Content
- Active Community Management
The Impact
As a result of the unique and tailored strategy Digital Revamp created for Trillium, the organization’s LinkedIn audience, impressions, engagement and website traffic all received dramatic increases.
6.951%
LinkedIn
Followers
Increased
Followers
Increased
71.5736%
LinkedIn
Impressions
Increased
Impressions
Increased
225.7%
LinkedIn
Engagement
Increased
Digital Revamp successfully achieved the goals required by Trillium Family Services, increasing:
- Brand Awareness
- Website Traffic
- Social Media Engagement
Digital Revamp successfully achieved the goals required by Trillium Foundation, increasing:
- Website Traffic
- Online Donations
- Social Media Engagement
Content Creation
Created a strategic content creation plan to ensure that Trillium was recognized as industry leaders.
Content Creation
Created a strategic content creation plan to ensure that Trillium was recognized as industry leaders.
Web Design
web design
We revamped Trillium’s website to enhance its visual appeal and align with their distinctive style. By incorporating a captivating tagline, conveying clear messages, and adopting a professional appearance, we successfully crafted a culture page that authentically reflects their identity and expertise.
Strategy and Messaging
We built a detailed messaging strategy that captures the true voice of Trillium and its executives. This is to ensure alignment across all content.
social Media Engagement
Created a detailed response matrix covering various topics and scenarios.
